The ideas behind ecotourism are not new. rooted in the conservation and environmental movements in the united stateds over the past 150 years and spurred by the writings of thoreau ,muir, and before them. buddhist and other philosophical ideologies---ecotourism is a new application for an age-old concept of stewardship. it recognizes the interconnections of all life and the importance of maintaining a balance between human needs and those of existing ecosystems, perhaps Aldo Leopold''''s famous land ethic best captures the philosophical essence of stewardship: ''''a thing is right when it tends to preserve the integrity and beauty of the biotic community.it is wrong if it does otherwise '''' in diversity there is stability. ecotourism is really nothing more than the application of this philosophy to the self-enriching discovery made possible through travel. it is a process and an ethic , not an end in itself.

    Ecotourism( often including rural tourism , heritage /cultural tourism, nature-based tourism, and adventure/ experience-based tourism ) has demonstrated growth far in excess of the so-called''''mass tourism''''registering 30% annal increases between 1995 and 2000. this increase can be compared to the 8% growth in mass tourism over the same period.

    According to the travel industry association of america, over 50% of the U.S adult traveling public have taken an ''''adventure''''trip in their lifetime. included on this ''''adventure''''activity roster are camping, hiking and biking, though a small portion of the overall tourism industry , ecotourism''''s profit margin tends to exceed that of mass tourism . last year, the average ecotourism two-week package cost is USD3500.00

    Ecotourism has both the potential to change the way we view travel and to provide the means to care for our diverse and rich resources. western society( about 1.2 billion people) cannot bring the remaining 5.1 billion people in less developed countries up to the western consumptive ''''standard of living ''''without exhausting the earth''''s resources. ecotourism creates a situation where both the west and the less developed societies can converge toward the middle. ecotourism is the common ground''''because it fundamentally changes the economic dynamics of business. ecotourism recognizes the ecological and cultrural costs of doing business as well as champions ''''local economy''''ie, the community becomes strong and cohesiveby what ''''s developed and sustainably managed on a local level.

    As a apart of the service industry, ecotourism promotes what Alan during, in his important book. how much is enough? calls the ''''shift from material to non --material ends''''ths shift is the  only viable way in which human demands made on the environment will not overrun the carrying capacity of the planet. ecotourism is in fundamental opposition to consumption as a means to fulfillment: rather,the sense of place, the excitement of experience, and the opportunity of learning become the overriding pwoducts sold to ecotourists. these ecotourism peoducts are based upon preserving and protecting the original cultures and environments, not upon transforming them into some disneyland--like fantasy--world

    Increasingly, a conservation ethic and a viable process of development have emerged from the ecotourism movement, or perhaps vice versa, the ecotourism ethic has been defined by the ecotourism society to mean; responsible travel that conserves the natural environs and sustains the well--being of local people. ecotourism offers travelers the means to assist personally and locally in the conservation of threatened environments and to support communities directly that  are seeking viable economic alternatives to end cycles of poverty and environmental destruction''''this non-profit organization is working to raise public support for implementing ecotourism principles and practices around the world.

    The concerted effort by policy makers. businesses, recreation managers and organizations such as the world wildlife fund and conservation international to make ecotourism a mainstream practice is promising . we in the western industrialized nations have an incredible opportunity for restorative and regenerative change through ecotourism. there seems to be little doubt that tourism will contunue to grow ; the most important question remains. will it be ecologically responsible and sustainable?

    The responsiblility clearly rests with ourselves to care for an environmental and cultrual diversity which historically we have used merely to serve our needs---- and our needs only. ecotourism . as a model , process and ethic, offers an opportunity to put respect for our earth into practice in a way  that all people can enjoy its beauty and benefits

    The word ecotourism means several things. It is a holiday vacation that can include visiting and learning about local areas and cultures. It can mean visiting extremely wild areas. It can also mean learning about nature, animals, birds, plants and new ways to live on our planet. And it is tourism designed to limit damage to the environment.

    Travel and holiday experts say ecotourism is the fastest growing part of the holiday vacation industry. It is possible to visit almost any country to learn about the culture, history, food, plants, animals or anything else that might interest you.

    Ecotourism also teaches the people who live in areas that tourists may want to visit and enjoy. Government agencies use ecotourism methods to teach these people how to develop these areas for visitors. The people learn to protect the natural environment so that they remain popular places to visit.

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